Shop with us, support them.

When you choose to purchase your adidas Team GB kit from us, you're directly contributing towards Team GB’s success at Tokyo and beyond.

The British Olympic Association is privately funded and all the income we receive goes back in to supporting the athletes at the Olympic Games. So, believe it when we say that every purchase that you make counts towards our success.

On behalf of all Team GB athletes, thank you.

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Keep cool with adidas HEAT.RDY technology

Always ready for what's to come

adidas's latest HEAT.RDY technology has been incorporated into the kit to ensure that athletes stay cool whilst competing in what is set to be the hottest Games on record.

Now you can enjoy the same cooling effect for ultimate comfort whilst showing your support for Team GB.

The most sustainable Olympic team equipment ever.

By choosing to support Team GB, you're also doing your bit to support the planet.

Crafted with sustainability in mind, each piece in the collection features a sustainable innovation for the first time in kit history. Leading adidas technologies including PRIMEGREEN: a series of high-performance recycle materials that use a minimum of 40% recycled content and PRIMEBLUE: a high-performance recycled yarn containing at least 50% Parley Ocean Plastic feature throughout the range.