The standout element of this design is the letter "A," which is creatively illustrated as the Eiffel Tower encapsulated in a box, adding a distinctive and artistic touch. This unique design captures the spirit of competition and the iconic beauty of Paris, symbolising the grandeur of Stade de France, the heart of French sporting events. The collection pays homage to the legendary stadium, where countless historic moments in sports have unfolded, reflecting the shared aspirations and achievements of athletes from around the world.

The Elancourt Collection is a vibrant and joyful celebration of unity and athletic spirit, featuring the "Team GB alongside "Paris" written in a striking" 1980s retro font. This lively design is further enhanced with a heart motif and bold rainbow stripes, symbolising love. The Elancourt Collection beautifully merges the dynamic energy of the 1980s with the contemporary values of togetherness, making it a perfect keepsake for fans who cherish both the excitement of sport and the celebration of human connection.

The Eiffel Collection is a nostalgic homage to both Team GB and the timeless charm of Paris, featuring the Team GB logo alongside the word "Paris" styled in a vibrant 1980s retro design. The highlight of the collection is the creative twist on the letter "I," which is ingeniously illustrated as the Eiffel Tower, adding a unique and artistic flair. This collection beautifully merges the spirit of British athleticism with the cultural allure of Paris, making it a perfect keepsake for fans who appreciate both sport and iconic design.

The phrase "Je t'aime," meaning "I love you" in French, is gracefully scripted across the apparel, symbolising the nation's love and support for its athletes. This unique design features a harmonious blend of deep navy and vibrant red, accented with crisp white details with unique patterns.