An iconic moment captured in style
For the historic partnership, Ben Sherman turned to fellow British icon, fashion photographer RANKIN who captured the campaign featuring Team GB Olympic medal hopefuls and rising stars, including track and field athlete Morgan Lake, taekwondo athlete Lutalo Muhammad, diver Jack Laugher, rugby player Philip Burgess and more.
"It's a real honour to be tasked with designing Ben Sherman lifestyle collections for Team GB. We tapped into the brand's heritage, authenticity and aesthetic excellence to inspire the same athletes who inspire us with their dedication and sportsmanship. The design elements hold true to the spirit of the Olympics and Great Britain. This has been a long time coming, and it's exciting to finally share the retail capsule collection.
Ben Sherman Creative Director - Mark Williams
Shop with us, support them
When you choose to purchase your adidas Team GB kit from us, you're directly contributing towards Team GB’s success at Tokyo and beyond.
The British Olympic Association is privately funded and all the income we receive goes back in to supporting the athletes at the Olympic Games. So, believe it when we say that every purchase that you make counts towards our success.
On behalf of all Team GB athletes, thank you.