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An iconic moment captured in style

For the historic partnership, Ben Sherman turned to fellow British icon, fashion photographer RANKIN who captured the campaign featuring Team GB Olympic medal hopefuls and rising stars, including track and field athlete Morgan Lake, taekwondo athlete Lutalo Muhammad, diver Jack Laugher, rugby player Philip Burgess and more.

Ben Sherman Team GB Chest Stripe Men's Marine Polo Shirt
Ben Sherman Team GB Chest Stripe Men's Marine Polo Shirt
Ben Sherman Team GB Chest Stripe Men's Marine Polo Shirt - Model
Ben Sherman Team GB Chest Stripe Men's Marine Polo Shirt - Model Back
Ben Sherman Team GB Chest Stripe Men's Marine Polo Shirt - Close up

Ben Sherman Team GB Chest Stripe Men's Marine Polo Shirt

Ben Sherman Team GB Chest Stripe Men's Marine T-Shirt
Ben Sherman Team GB Chest Stripe Men's Marine T-Shirt
Ben Sherman Team GB Chest Stripe Men's Marine T-Shirt - Model
Ben Sherman Team GB Chest Stripe Men's Marine T-Shirt - Model Back
Ben Sherman Team GB Chest Stripe Men's Marine T-Shirt - Close Up

Ben Sherman Team GB Chest Stripe Men's Marine T-Shirt

Ben Sherman Team GB Block Stripe Polo Men's Midnight
Ben Sherman Team GB Block Stripe Polo Men's Midnight
Ben Sherman Team GB Block Stripe Polo Men's Midnight - Model
Ben Sherman Team GB Block Stripe Polo Men's Midnight - Model Back
Ben Sherman Team GB Block Stripe Polo Men's Midnight - Close Up
Ben Sherman Team GB Block Stripe Polo Men's Midnight - Logo

Ben Sherman Team GB Block Stripe Men's Midnight Polo Shirt

Ben Sherman Team GB Block Stripe Men's Red Polo Shirt
Ben Sherman Team GB Block Stripe Men's Red Polo Shirt
Ben Sherman Team GB Block Stripe Men's Red Polo Shirt - Model
Ben Sherman Team GB Block Stripe Men's Red Polo Shirt - Model Back
Ben Sherman Team GB Block Stripe Men's Red Polo Shirt - Close Up
Ben Sherman Team GB Block Stripe Men's Red Polo Shirt - Logo

Ben Sherman Team GB Block Stripe Men's Red Polo Shirt

Strength through unity

"It's a real honour to be tasked with designing Ben Sherman lifestyle collections for Team GB. We tapped into the brand's heritage, authenticity and aesthetic excellence to inspire the same athletes who inspire us with their dedication and sportsmanship. The design elements hold true to the spirit of the Olympics and Great Britain. This has been a long time coming, and it's exciting to finally share the retail capsule collection.  

Ben Sherman Creative Director - Mark Williams 

Ben Sherman Team GB Chest Stripe Men's Marine T-Shirt
Ben Sherman Team GB Chest Stripe Men's Marine T-Shirt
Ben Sherman Team GB Chest Stripe Men's Marine T-Shirt - Model
Ben Sherman Team GB Chest Stripe Men's Marine T-Shirt - Model Back
Ben Sherman Team GB Chest Stripe Men's Marine T-Shirt - Close Up

Ben Sherman Team GB Chest Stripe Men's Marine T-Shirt

Ben Sherman Team GB Men's White Tokyo Art T-Shirt
Ben Sherman Team GB Men's White Tokyo Art T-Shirt
Ben Sherman Team GB Men's White Tokyo Art T-Shirt - Model
Ben Sherman Team GB Men's White Tokyo Art T-Shirt - Model Back
Ben Sherman Team GB Men's White Tokyo Art T-Shirt - Close Up
Ben Sherman Team GB Men's White Tokyo Art T-Shirt - tag

Ben Sherman Team GB Men's White Tokyo Art T-Shirt

Ben Sherman Team GB Men's Midnight Pin Badge T-Shirt
Ben Sherman Team GB Men's Midnight Pin Badge T-Shirt
Ben Sherman Team GB Men's Midnight Pin Badge T-Shirt - Model
Ben Sherman Team GB Men's Midnight Pin Badge T-Shirt - Model Back
Ben Sherman Team GB Men's Midnight Pin Badge T-Shirt - Close Up
Ben Sherman Team GB Men's Midnight Pin Badge T-Shirt - Tag

Ben Sherman Team GB Men's Midnight Pin Badge T-Shirt

Ben Sherman Team GB Women's White Tokyo T-Shirt
Ben Sherman Team GB Women's White Tokyo T-Shirt
Ben Sherman Team GB Women's White Tokyo T-Shirt - Model Back
Ben Sherman Team GB Women's White Tokyo T-Shirt - Model
Ben Sherman Team GB Women's White Tokyo T-Shirt - Close up
Ben Sherman Team GB Women's White Tokyo T-Shirt - Back

Ben Sherman Team GB Women's White Tokyo T-Shirt

Shop with us, support them

When you choose to purchase your adidas Team GB kit from us, you're directly contributing towards Team GB’s success at Tokyo and beyond.

The British Olympic Association is privately funded and all the income we receive goes back in to supporting the athletes at the Olympic Games. So, believe it when we say that every purchase that you make counts towards our success.

On behalf of all Team GB athletes, thank you.